Listing Details:

• Business Category:     Fitness
• Price:                             $66,426 + Franchise Transfer Fee
• Gross Revenue:           $271,349
• SDE:                              $44,284
  
• Seller Financing:          $36,426
• Location:                      Cedar Valley, Iowa                  
• FF&E:                             $15,000
• Support & training:      2 weeks
• Reason for Selling:      Retirement         
• Non Compete:              25 miles for 3 years    
  

Business Description

If you are looking to get into business ownership with minimal cash down, this might be the right opportunity for you! It is not often that you can buy a business with this little upfront investment and quickly become your own boss. This is a turn-key business, currently in full operation, and ready for the next owner to step in with fresh energy and focus.

This is a long-established fitness center (a franchised location) with a unique opportunity to buy low. Put your focus and energy into creative marketing and sales outreach to reach your target audience, and then you can capitalize on the gains. The sales have trended down since 2021, but there is a solid foundation in place to handle future growth. It will take someone with commitment and willingness to focus on marketing efforts to get member numbers back up to pre-COVID levels.

The seller is looking for the right buyer, could it be you?

• Are you someone who enjoys interacting with people throughout the day?
• Do you have good organizational skills?
• Are you a good communicator?
• Do you have basic computer knowledge?
• Are you familiar with the fitness industry?
• Do you have sales or marketing experience?
• If you answered no to any of the above questions, are you a quick learner, and are you teachable?

Business History

Having been in the area for over 15 years, the business is well-established within the community and has a good reputation.

Competitive Analysis

Loyal member base. Several members are also class instructors which allows them to keep a large pool of instructors, making it efficient to fill class schedule times.

Facilities 

Leased space has room for growth. Opportunity for expansion into adjacent space.

Lease Information

Owners maintain a good working relationship with the landlord.

Employees

The PT Manager covers the office hours. Responsibilities: general office admin, merchandise sales, instructing some classes during office hours, train instructors as needed, first-time appointments with potential members, etc.

Class instructors are paid per class taught. Many instructors teach 2-3 classes per week, but it can vary.

Owner Roles and Hours

Current owners have structured it so that their involvement is minimal. In total, they spend approx. 5-10 hours per week on the business.

Services Offered

• Instructor-led fitness classes
• Nutrition coaching
• Health coaching

Products Offered:

• Merchandise & Apparel
• Nutrition Items
• Fitness Supplies

Franchise Information

This is a franchised location. The owners have a good relationship with the Franchise. The franchise provides different areas of support.

State of the Industry (i.e. BRG reference):

This is a competitive market and is impacted by fluctuations in the economy’s stability. Competition comes from: fitness centers, fitness-related boutiques, personal trainers, corporate facilities, online offerings, and more people choosing to get their workout in at home (post-COVID). A marketing push to reach at-home workout people is a large opportunity for growth.

There is a customer shift toward wellness. Fitness programs that incorporate wellness can be ready to keep up with the changing expectations. With the health coaching offered at this fitness location, they are in position to capture some of that demand.